Investment In Social Media Research Paper Example | Topics and Well Written Essays - 1750 words

Investment In Social Media - Research Paper Example As such, business owners and online shoppers are finding it irresistible. However, even as more business owners continue to use social media for business, they face the challenge of measuring the time they should consume online and assessing the value of social media investment (Ghali, 2011). Specifically, business owners lack the knowledge of determining the Return on Investment (ROI) with respect to social media investment (Burg, 2013). This paper seeks to address ROI in perspective of social media and equally draw the relationship between social media, E-commerce and social commerce. Moreover, the paper will also discuss marketing through social media. It is quite clear that business owners encounter various challenges with respect to investing in social media. Among the social media challenges they face include lack of time, lack of knowledge on how to determine the return on investment, and absence of social media operational skills. Nevertheless, determining the social media RO I remains as the fundamental problem to most business owners (Kelly, 2012). In addressing this challenge, we should first define ROI. ROI is the most common profitability ratio that establishes the efficiency of an investment. In this context, ROI will measure the returns from a social media investment. However, it is factual that calculating ROI is difficult, may not be perfect, and depends on the applied returns and costs. Actually, there is no universal way of measuring the ROI of the social media commitments (Kelly, 2012). As such, some business owners tend to count how many Facebook fans and Twitter followers they have or how many retweets and likes they enjoy. However, this may not be an effective measure of ROI. We can measure ROI using metric tools that foster conversion measurement and  optimized CPM, which enables Facebook ads to reach the target audience (Burg, 2013). This enables the investor to know who clicked through their ads thus enhancing future business planning . In addition, we can measure ROI by analyzing interactions by multiplying the number of received likes by the number of friends of those likes witnessed the action. This defines how far the advert went. Moreover, we can analyze traffic to determine the ROI in social media efforts (Harden & Heyman, 2011). Indeed, different social media understand the business owners need to evaluate their ROI in social media and thus there is a provision for built-in analytics tools for following engagement, likes, and shares (Burg, 2013). This helps the marketers to determine how often people find the marketer’s page through the social sites. For example, on Facebook, one can analyze the comment to like a ratio of posts while on Twitter, one can analyze the retweets to tweet ratio. Notably, the higher the ratios, the higher the ROI is. In addition, we can analyze the website analytics against pay per click or the average cost of those PPC campaigns per person in relation to the free social m edia placements (Burg, 2013). This derives a clear picture of the effectiveness of the social media investment. Another mode of measuring ROI is by determining the number of people that has a potential of interacting with the marketer while using the social media (Ghali, 2011). This enables th

How Will Genetic Engineering Impact Our Lives? :: Expository Essays Research Papers

How will our lives change in the future? Are we as a society going to live longer because we have better medical treatments? The answer is most likely, yes, but will our genetic manipulation/sequencing take us to a new level. Instead of living to one hundred, will we be able to live to two hundred? More importantly, is this ethically correct to create a â€Å"fountain of youth† through genetic correction? An article I read recently helped me to draw some understanding. Thus far, researchers have had minimal success in using gene therapy to correct most genetic conditions and no researcher has used gene therapy to correct genetic impairments in a fetus (Parens). Although it is impossible to correct genetic flaws, we have discovered how to test for over 400 conditions, from those viewed as severe, such as Tay Sachs, to those that many might describe as relatively minor, such as polydactyly (a trait involving an extra little finger) (Parens). As it gets easier to test for these genetic disorders, so does the perception within both the medical and broader communities that prenatal testing is a logical extension of good prenatal care. On the other hand, as long as in-utero interventions remain relatively rare, and as long as the number or people seeking prenatal genetic information to prepare for the birth of a child with a disability remains small, prospective parents will use positive prenatal test results primarily as the basis of a decision to abort fetuses that carry mutations associated with disease or disability (Parens). â€Å"†¦There is a sense in which prenatal testing is simply a logical extension of the idea of good prenatal care† (Parens). Whether it is a logical extension or not, using prenatal tests to prevent the birth of babies with disabilities seems to be a good decision to many people (Parens). Even if the testing will not help bring a healthy baby to term this time, it gives prospective parents a chance to try and conceive again (Parens). â€Å"To others, however, prenatal testing looks rather different. If one thinks to appreciate why people identified with the disability rights movement might regard such testing as dangerous. For the members of this movement, including people with and without disabilities and both issue-focused and disability-focused groups, living with disabling traits need not be detrimental either to an individual's prospects of leading a worthwhile life, or to the families in which they grow up, or to society at large† (Parens). How Will Genetic Engineering Impact Our Lives? :: Expository Essays Research Papers How will our lives change in the future? Are we as a society going to live longer because we have better medical treatments? The answer is most likely, yes, but will our genetic manipulation/sequencing take us to a new level. Instead of living to one hundred, will we be able to live to two hundred? More importantly, is this ethically correct to create a â€Å"fountain of youth† through genetic correction? An article I read recently helped me to draw some understanding. Thus far, researchers have had minimal success in using gene therapy to correct most genetic conditions and no researcher has used gene therapy to correct genetic impairments in a fetus (Parens). Although it is impossible to correct genetic flaws, we have discovered how to test for over 400 conditions, from those viewed as severe, such as Tay Sachs, to those that many might describe as relatively minor, such as polydactyly (a trait involving an extra little finger) (Parens). As it gets easier to test for these genetic disorders, so does the perception within both the medical and broader communities that prenatal testing is a logical extension of good prenatal care. On the other hand, as long as in-utero interventions remain relatively rare, and as long as the number or people seeking prenatal genetic information to prepare for the birth of a child with a disability remains small, prospective parents will use positive prenatal test results primarily as the basis of a decision to abort fetuses that carry mutations associated with disease or disability (Parens). â€Å"†¦There is a sense in which prenatal testing is simply a logical extension of the idea of good prenatal care† (Parens). Whether it is a logical extension or not, using prenatal tests to prevent the birth of babies with disabilities seems to be a good decision to many people (Parens). Even if the testing will not help bring a healthy baby to term this time, it gives prospective parents a chance to try and conceive again (Parens). â€Å"To others, however, prenatal testing looks rather different. If one thinks to appreciate why people identified with the disability rights movement might regard such testing as dangerous. For the members of this movement, including people with and without disabilities and both issue-focused and disability-focused groups, living with disabling traits need not be detrimental either to an individual's prospects of leading a worthwhile life, or to the families in which they grow up, or to society at large† (Parens).

Ky School for the Deaf Changes Essay

No one is sure exactly what will become of Kentucky School for the Deaf campus. The school is rich in history of Danville and even houses its own museum in one of the buildings. Kentucky School for the Deaf was first established in 1823 and although it is not the first school for the deaf in the United States it is the first state funded school for the deaf. Several books have been written about the history of KSD. The entire book, A Centennial History of the Kentucky School for the Deaf by Charles Paxton, can be viewed online through the Kentuckiana Digital Library. Another book, published in 1973, is the History of the Kentucky School for the Deaf, 1923-1973, written by James B. Beauchamp and published by the KSD Alumni Association. In the late 70’s and early 80’s Kentucky School for the Deaf was thriving when enrollment reached its high at 440 students. Most of these students lived on campus and only went home once a month. There was a staff of 220 at that time. Today’s enrollment is about 130 students, of which approximately 75 are dorm who live on campus during the week. The remaining are day students bused in from surrounding counties. Many deaf students who once attended KSD are now mainstreamed into public schools in their home counties. Staff has been cut to 150. KSD has a campus of approximately 166 acres near the center of Danville. Some of this land was declared surplus land by the Kentucky Board of Education several years ago. The proposal was made to reduce campus size to 50 acres and to demolish several buildings. The campus at one time had 14 buildings. These include Argo-McClure Hall, built in 1964. It houses Technology classes for middle and high school students. Kerr Hall houses high school and middle school classes and Walker Hall is a self contained elementary school. Middleton Hall is the boy’s dormitory while Brady Hall is the girl’s dorm as well as where the infirmary and office are located. Grow Hall is the cafeteria for high school and middle school. Thomas Hall is the high school gymnasium as well as containing the Student Grille, Swimming pool and Athletic offices Jacobs Hall is KSD’s historical museum and is one of the oldest buildings on campus. It is listed as a National historic Landmark (Bill Macentire, Kentucky Landmarks) and shows student dorms and classrooms from the 1850’s. Because of this it can not be sold or demolished. Beauchamp Hall and Fosdick Hall are empty buildings that once housed boys and girls dorms. Bruce Hall is currently being used as an alternative learning school by the Danville Independent and Boyle County Schools. Barbee Hall has been rented to Danville Independent Schools for offices for several years. Old Lee Hall, facing South Third Street was built in 1958 and used for girls vocational classes. It was razed in 2010. It had sat empty for many years and fallen into disrepair. It had become very much an eyesore to the community but was in such bad shape it could not be renovated. The newer Lee Hall, facing South Second Street, once housed the middle school. It has sat empty for many years after mold was discovered growing in the basement. Some say the building was cleaned and repairs made to heating and air conditioning system and that the third floor apartments are now used to house dignitaries who visit. But one never sees any activity happening at the building. There was some talk that the building may one day be renovated to use as the elementary school. In 2004 a Master Plan was developed for KSD. The plan recommended the number of buildings be reduced from 17 to seven. The new campus would include Argo-McClure, Brady, Jacobs, Kerr, Middleton and Thomas halls and a new elementary school would be built at a cost of 6. 5 million. Beauchamp, Fosdick and Grow Halls would be torn down. Barbee, Bruce, Lee, Rogers and Walker Halls, the laundry and power plant and engineers home would be sold and the proceeds used to fund future needs for the campus. Last week Rogers Hall demolition began. Rogers Hall has been closed for many years having been declared unsafe by the state. It was the elementary school gymnasium. Currently the elementary school does not have a gym and uses a large classroom as its gymnasium. Also last week asbestos was discovered at Grow Hall. Now the middle and high school students are having to walk half a mile to Walker Hall to eat their meals in the cafeteria there. Many are complaining about the long walk in the cold and icy conditions. No one is sure when Grow Hall will reopen. Although the state at one time had money set aside for the building of the new school this has not happened. Now they are looking to save money. A better solution might be to use the newer Brady Hall. It already contains dorms, classrooms, a large kitchen area, a gymnasium, offices, even an infirmary. It is quite a large building and would easily accommodate the 130 students currently enrolled at KSD. KSD future seems uncertain but there is always hope for a better tomorrow. Works Cited Fosdick, Charles P. Centennial. History of the Kentucky School for the Deaf, Danville, Kentucky. 1923. Web. 8 Feb2011 Hudson, John W. Jr. Special collections-Kentucky School for the Deaf. Grace Daughtery Library. Centre College. 2002. 8 Feb 2011 MacEntire, Bill. Kentucky Landmarks. 2009. 8 Web. 2011.

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